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What is CRM?
CRM stands for Customer Relationship Management. It is a business strategy and set of practices that focuses on managing and nurturing interactions and relationships with customers. CRM systems and tools are used to streamline and enhance various aspects of customer interactions, including sales, marketing, and customer service.
CRM aims to improve customer satisfaction and loyalty by enabling businesses to better understand and meet customer needs and expectations. It involves collecting and organizing customer data, tracking customer interactions and activities, managing sales opportunities and pipelines, automating marketing campaigns, and providing customer support and service.
CRM systems typically include features such as contact management, lead management, sales forecasting, customer analytics, and reporting. By centralizing customer information and providing insights into customer behaviour, CRM helps businesses build stronger customer relationships, increase sales effectiveness, and improve overall business performance.
What does a CRM for small business do?
A CRM allows small businesses to store and manage customer information in a structured manner. It provides a comprehensive view of customer profiles, including contact details, communication history, purchase history, and preferences.
Keap CRM offers marketing automation features, allowing small businesses to streamline their marketing efforts. They can automate email campaigns, manage marketing lists, track campaign effectiveness, and personalize communications based on customer data.
Also CRM systems generate reports and analytics to provide insights into customer behaviour, sales performance, and overall business metrics. Small businesses can analyze data to make informed decisions, identify trends, and measure the effectiveness of their sales and marketing strategies.
Collect more leads, convert them to clients, and turn those clients into fans with Keap’s powerful CRM for small business and sales and marketing automation.
We are proudly Keap Certified Partner and all our clients run with this amazing CRM that help them to automatize all their needs.
Inevitably, small business owners were stuck with a Frankenware operation that had several software systems attempting to work with each other, little of which was integrated, and if it was integrated would break down as soon as one system updated and left the others behind.
Today, your dream can come true! Keap CRM has put together the only logic-based system that not only allows you to integrate your marketing, sales, and billing, it also gives you control over who gets what when and WHY!
Instead of annoying your clients with more “marketing” of a product, when clearly they’ve already bought it, you can move on to cross-selling or even up-selling them! Let your competitors annoy people with email, calls, and mail-outs that aren’t pertinent to them. Your marketing will only be directed to what your people want thereby increasing the value and the frequency with which people buy from you!
Fascinated? We are too! We LOVE helping entrepreneurs set up their small business automation because it helps you to make more money, free up your time and gain the control over your life that you went into business to build!
We believe that being an entrepreneur is about FREEDOM! Freedom to do what you want, when you want, with whoever you want! But, you can’t do that when you’re not making enough money, or you have to be ‘in’ your business to make it work!
Still have questions? We're happy to answer them! Start with a discovery meeting and let's see if we're even a fit.
Our work is never stock or templated, we do what's right for you. We have templates and we're happy to share them, but let's get your message out to your ideal audience and turn them into raving fans!